DALLAS, TX – April 1, 2016. Southern Champion celebrated their official kickoff on Friday, April 1 with a bang. Suppliers, business partners, friends, and family joined the Southern Champion employees in celebrating many months of researching, planning, designing, and creating some of the best-tasting spirits that will give competitors plenty of competition! All guests enjoyed seeing and tasting the new Southern Champion brands.
A southern theme included pictures with a real longhorn, Jeff the Cowboy passing out shots at the registration table, and a Texas barbeque dinner. In addition, there was a DJ, dancing, karaoke, casino games, raffles, a trapeze artist, a fortune teller, a contortionist and a photo booth. Needless to say, there was never a dull moment and plenty of entertainment for all to enjoy.
Merrilee Kick, the owner and president of Southern Champion greeted all the guests and introduce the new products. She praised her Southern Champion family for all of their hard work which made her latest endeavor a reality.
Compliments flowed throughout the night as guests tasted our specialty recipes and regular well drinks. They were amazed at each bottle’s outstanding flavor as well as the exceptional style of the bottles.
Each guest received a Southern Champion goody bag with samples of our products and other Southern Champion swag. The night was enjoyed by all, and it was an exciting way to usher in a new era.